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[{"id":267296866382,"handle":"exterior","title":"Exterior","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2022-07-12T04:45:19+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"exterior"},{"column":"tag","relation":"equals","condition":"Exterior CH"}],"published_scope":"global"},{"id":267878760526,"handle":"exterior-1","title":"Exterior Chemicals","updated_at":"2026-06-25T13:17:25+02:00","body_html":"\u003cp\u003eMeet The Rag Company's Car's Exterior Products.\u003c\/p\u003e","published_at":"2022-08-09T16:05:46+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Exterior CH"}],"published_scope":"global"},{"id":659329155397,"handle":"gb","title":"GB","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2025-09-05T23:50:45+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"GRAMBASSADOR"}],"published_scope":"global"},{"id":267880169550,"handle":"koch-chemie","title":"Koch Chemie","updated_at":"2026-06-25T13:17:25+02:00","body_html":"\u003cp\u003eKoch Chemie is one of the most respected names in professional car care. Founded in Germany in 1968, the company has spent over fifty years developing detailing chemicals that combine powerful cleaning with paint-safe formulations. Their products are used by professional detailers, body shops and serious enthusiasts across Europe.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Koch Chemie?\u003c\/h2\u003e\n\n\u003cp\u003eKoch Chemie products are developed in their own laboratories in Unna, Germany, where every formula passes strict quality control before leaving the factory. The product line is built around real-world detailing workflows: pre-wash, decontamination, polish, protect. Each product is highly concentrated, so a single bottle goes a long way and the cost per use stays low. Whether you run a detailing business or maintain your own car, you get professional results without overcomplicated routines.\u003c\/p\u003e\n\n\u003ch2\u003eBest-selling Koch Chemie products at The Rag Company Europe\u003c\/h2\u003e\n\n\u003cp\u003eOur most-sold Koch Chemie products cover the full detailing process. Gentle Snow Foam delivers a thick, paint-safe pre-wash that lifts dirt before contact. Magic Wheel Cleaner is a colour-changing, acid-free wheel cleaner that converts iron contamination so you can see it work. Pol Star is a deep interior cleaner for fabric, plastic and trim that handles even ground-in dirt. Green Star is the multi-purpose all-purpose cleaner that detailers reach for when they need flexibility. Plast Star restores plastic and rubber trim with a long-lasting matte finish. Leather Star is the dedicated leather cleaner for sensitive interiors.\u003c\/p\u003e\n\n\u003ch2\u003eAuthorised Koch Chemie distributor in Europe\u003c\/h2\u003e\n\n\u003cp\u003eThe Rag Company Europe is an authorised Koch Chemie distributor. That means every bottle on this page is sourced directly from Koch Chemie Germany, with full traceability and the latest formulations. All products are registered under EU REACH and tested on professional fleets before going to market. We ship across Europe with same-day or next-day dispatch on stock items.\u003c\/p\u003e","published_at":"2022-08-09T16:40:30+02:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Koch-Chemie"}],"published_scope":"global","image":{"created_at":"2025-01-06T15:57:51+01:00","alt":"Koch Chemie professional car care products collection","width":1080,"height":1080,"src":"\/\/theragcompany.eu\/cdn\/shop\/collections\/Eenvoudig_Bos_Afbeelding_St._Patrick_s_Dag_Instagram_Post_12.png?v=1770213991"}},{"id":267891605582,"handle":"new-collection","title":"New products","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2022-08-10T05:54:25+02:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2025-01-07T15:16:01+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/theragcompany.eu\/cdn\/shop\/collections\/Eenvoudig_Bos_Afbeelding_St._Patrick_s_Dag_Instagram_Post_19.png?v=1736259362"}},{"id":641849655621,"handle":"car-clean-chemicals","updated_at":"2026-06-25T13:17:25+02:00","published_at":"2024-12-09T13:44:32+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Prodotti chimici","body_html":"\u003cp\u003eScopri la gamma definitiva di soluzioni per la cura dell'auto nella nostra collezione \u003cstrong\u003edi prodotti chimici\u003c\/strong\u003e . Da detergenti e sgrassatori potenti a lucidanti precisi e rivestimenti protettivi, questa collezione ha tutto ciò di cui hai bisogno per mantenere il tuo veicolo in condizioni ottimali. Che tu stia ripristinando la vernice, migliorando la lucentezza o affrontando lo sporco ostinato, questi prodotti ad alte prestazioni offrono risultati professionali ogni volta.\u003c\/p\u003e\n\u003cp\u003e Perfetta sia per gli amanti della cura della carrozzeria che per i professionisti, la collezione Car Clean Chemicals è il punto di riferimento per ottenere una finitura impeccabile.\u003c\/p\u003e","image":{"created_at":"2024-12-13T15:07:32+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/theragcompany.eu\/cdn\/shop\/collections\/Eenvoudig_Bos_Afbeelding_St._Patrick_s_Dag_Instagram_Post_2.png?v=1734098854"}},{"id":267891638350,"handle":"best-selling-products","title":"Best selling products","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2022-08-10T05:54:25+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":269826687054,"handle":"promotion","title":"Promotion","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2022-11-23T15:43:32+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Promotion"}],"published_scope":"global"},{"id":267879546958,"handle":"wheel-cleaning","title":"Wheel Cleaning","updated_at":"2026-06-25T13:17:25+02:00","body_html":"\u003cp\u003e\u003cstrong\u003ePowerful Solutions for Spotless, Shining Wheels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your wheels looking pristine with our \u003cem\u003eWheel Cleaning\u003c\/em\u003e products, specially formulated to tackle tough brake dust, dirt, and road grime. Designed for professional-grade results, these cleaners effectively remove stubborn contaminants without damaging your wheels’ finish. Ideal for all types of wheels, including alloy, chrome, and painted finishes, our products leave your wheels looking like new, enhancing the overall appearance of your vehicle.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Wheel Cleaning Products?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Cleaning Power\u003c\/strong\u003e: Breaks down tough brake dust, tar, and grime effortlessly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for All Finishes\u003c\/strong\u003e: Formulated to protect alloy, chrome, painted, and coated wheels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Application\u003c\/strong\u003e: Quick and effective cleaning, saving time and effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting Results\u003c\/strong\u003e: Leaves a clean, polished look that resists future buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore our \u003cem\u003eWheel Cleaning\u003c\/em\u003e collection and discover the difference of professional-grade products for cleaner, brighter wheels. Give your wheels the care they deserve for a flawless finish every time.\u003c\/p\u003e","published_at":"2022-08-09T16:18:26+02:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Wheel Cleaning CH"}],"published_scope":"global"},{"id":642259976517,"handle":"wheels-tires","updated_at":"2026-06-25T13:17:25+02:00","published_at":"2024-12-17T11:56:22+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Ruote e pneumatici","body_html":"","image":{"created_at":"2024-12-17T11:56:19+01:00","alt":null,"width":1080,"height":1080,"src":"\/\/theragcompany.eu\/cdn\/shop\/collections\/Eenvoudig_Bos_Afbeelding_St._Patrick_s_Dag_Instagram_Post_7.png?v=1734432982"}},{"id":688710320453,"handle":"the-finisher","title":"The Finisher : Excellence by Koch Chemie","updated_at":"2026-06-24T13:17:07+02:00","body_html":"\u003cp\u003eThe Finisher is the premium consumer line from Koch Chemie, developed to bring professional-grade German detailing chemistry to enthusiasts and home detailers without compromising on quality. Where the Koch Chemie professional range targets workshops and detailing studios, The Finisher takes the same lab-developed chemistry, refines the user experience, and packages it for the enthusiast who wants pro results at home.\u003c\/p\u003e\n\u003ch2\u003eWhy The Finisher?\u003c\/h2\u003e\n\u003cp\u003eThe Finisher line is built on a simple promise: professional results without professional complexity. Every product in the range is formulated in Koch Chemie's own laboratories in Unna, Germany, using the same quality controls that govern their workshop-grade chemistry. The difference is in the application: The Finisher products are tuned for direct use, with optimized dilution ratios, intuitive spray heads and instructions written for the home detailer. Whether you are caring for a daily driver or maintaining a weekend show car, The Finisher gives you the chemistry, the durability and the finish that German professional detailing is known for.\u003c\/p\u003e\n\u003ch2\u003eBest-sellers from The Finisher line\u003c\/h2\u003e\n\u003cp\u003eThe Finisher covers every detailing scenario. MagicShampoo is the pH-neutral premium wash that gives a slick, paint-safe foam. TropicSnow is the high-cling snow foam for pre-wash contact-free cleaning. PowerSpeedPolish and ShineSpeedPolish handle paint correction at different cut levels. WheelKing is the acid-free wheel cleaner with the colour-change indicator that defines Koch Chemie's wheel range. ClearView is the streak-free glass cleaner. InsectOff dissolves bug residue without etching the clear coat. HydroBoost adds long-lasting hydrophobic protection over your existing wax or sealant. LeatherLock and LeatherTexClean are the leather care pair: cleaner and protectant in matched formulations. InsideCare and InsideUp handle interior cleaning and protection. JustPerfect is the quick detailer for between-wash refreshes. DisplayExpert is the dedicated screen and gloss-surface spray for the digital age. Every product is concentrated, durable and made in Germany.\u003c\/p\u003e\n\u003ch2\u003eAuthorised The Finisher distributor in Europe\u003c\/h2\u003e\n\u003cp\u003eThe Rag Company Europe is an authorised dealer of the Koch Chemie The Finisher line for Europe. Every bottle on this page is sourced directly from Koch Chemie Germany, with full traceability and the latest formulations. All products are registered under EU REACH and tested before market release. We ship across Europe with same-day or next-day dispatch on stock items, and we work directly with Koch Chemie on new product launches so EU customers get the latest additions to The Finisher range as soon as they become available.\u003c\/p\u003e","published_at":"2026-05-29T12:44:50+02:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"The Finisher"}],"published_scope":"global","image":{"created_at":"2026-05-29T15:35:38+02:00","alt":"The Finisher excellence by KochChemie","width":2000,"height":2000,"src":"\/\/theragcompany.eu\/cdn\/shop\/collections\/the_finisher_logo_collection_1.jpg?v=1780061762"}},{"id":674730475845,"handle":"trc-ambassador","title":"TRC Ambassador","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2026-02-09T11:47:09+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Promotion"}],"published_scope":"global"},{"id":674186527045,"handle":"wheels-tires-1","title":"Wheels \u0026 Tires","updated_at":"2026-06-25T13:17:25+02:00","body_html":"","published_at":"2026-02-04T16:56:32+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Wheel \u0026 Tire Towels"},{"column":"tag","relation":"equals","condition":"Wheel Brushes"},{"column":"tag","relation":"equals","condition":"Wheel Cleaning CH"}],"published_scope":"global"}]
Koch Chemie WheelKing: Il Detergente Cerchi Senza Acidi Con Indicatore Colore
Koch Chemie WheelKing è il detergente cerchi senza acidi a pH neutro della linea Koch Chemie The Finisher, sviluppato per la rimozione completa della polvere dei freni e delle particelle di ferro in un unico passaggio. Formulato nei laboratori Koch Chemie a Unna, Germania, WheelKing combina una potente base detergente con agenti chelanti del ferro che sciolgono chimicamente le particelle ferrose. Il caratteristico viraggio di colore da trasparente a rosso violaceo mostra visivamente dove e quanto ferro reagisce sui cerchi.
Dove i detergenti cerchi acidi aggressivi aggrediscono trasparente, rivestimenti ceramici e pinze freno, WheelKing rimane pH neutro e sicuro su tutti i tipi di cerchi. Usalo dopo un pre-lavaggio TropicSnow e prima del lavaggio carrozzeria, in modo che il prodotto schizzato sia raccolto dal successivo lavaggio MagicShampoo.
Perché I Detailer Si Fidano Di WheelKing
Senza acidi e pH neutro: sicuro su cerchi in alluminio, verniciati, cromati, forgiati e con rivestimento plastico senza rischio di corrosione.
Indicatore ferro a colore: la reazione con le particelle ferrose colora il prodotto di rosso violaceo, rendendo la decontaminazione visivamente verificabile.
Sicuro su rivestimenti: compatibile con rivestimenti ceramici per cerchi e pinze freno verniciate, senza aggredire gli strati di protezione.
Agisce su polvere freni sinterizzata: scioglie anche la polvere freni incrostata che resiste ai normali detergenti per cerchi.
Basso odore: niente nota sulfurea come i classici rimuovi ferro, gradevole in applicazione.
Made in Germany: formulato e imbottigliato nei propri laboratori Koch Chemie a Unna.
Come Usare Koch Chemie WheelKing
Pulizia cerchi standard:
Pre-risciacqua i cerchi con un forte getto d'acqua per rimuovere sporco e grit.
Spruzza WheelKing uniformemente sul cerchio freddo e leggermente umido. Copri razze, canale e bordo.
Lascia agire 1-3 minuti. Osserva il viraggio di colore al rosso violaceo che rivela la reazione al ferro.
Lavora con una spazzola morbida per cerchi tra le razze e attorno ai bulloni. Sui cerchi molto sporchi, rispruzza e rilavora.
Risciacqua abbondantemente dall'alto verso il basso con un forte getto finché l'acqua esce limpida.
Continua con HydroBoost sui cerchi umidi per costruire uno strato di protezione idrofobica che riduce la futura adesione della polvere dei freni.
Consiglio del professionista: lavora un cerchio alla volta e non lasciare WheelKing su un cerchio asciutto ed esposto al sole. Se il cerchio è caldo, raffreddalo con acqua prima di applicare WheelKing.
Importante: non applicare WheelKing su magnesio grezzo o cerchi in alluminio lucidato non trattato. Su materiali cerchi incerti, testa in zona poco visibile.
Specifiche Prodotto
Tipo: detergente cerchi senza acidi a pH neutro con indicatore ferro a colore
Applicazione: spruzzare puro su cerchio freddo, lasciare agire 1-3 minuti
pH: neutro, senza acidi, senza ammoniaca
Effetto: scioglie polvere dei freni, particelle ferrose, film stradale e residui di freno sinterizzati
Viraggio colore: da trasparente a rosso violaceo in reazione al ferro
Compatibilità cerchi: sicuro su cerchi in alluminio, verniciati, cromati e con rivestimento
Resa: una bottiglia da 500ml gestisce circa 8-12 set di cerchi completi
Formato: 500ml con spray
Made in: Germania, da Koch Chemie GmbH a Unna
Brand Line: Koch Chemie The Finisher (gamma premium consumer)
Domande Frequenti
Cosa significa il viraggio di colore di WheelKing? Il passaggio dal trasparente al rosso violaceo si verifica quando gli agenti chelanti del ferro contenuti in WheelKing reagiscono con le particelle ferrose sulla superficie del cerchio. Più intensa la colorazione, più ferro viene legato chimicamente e rimosso. È una prova visiva che la decontaminazione sta funzionando.
WheelKing è sicuro su un rivestimento ceramico per cerchi? Sì. La formula senza acidi a pH neutro non aggredisce rivestimenti ceramici per cerchi, pinze freno verniciate o sigillanti per cerchi. Puoi usare WheelKing quanto necessario senza accorciare la vita del rivestimento.
WheelKing funziona sulla polvere dei freni che i detergenti normali non rimuovono? Sì. WheelKing combina detergenti con agenti chelanti del ferro, quindi anche la polvere dei freni sinterizzata e incrostata viene sciolta chimicamente, senza spazzolatura aggressiva o acidi.
Posso applicare WheelKing su cerchi caldi? No, il prodotto va applicato solo su cerchi freddi. I cerchi caldi fanno evaporare il prodotto troppo rapidamente, accorciando il tempo di azione e potendo lasciare aloni. Se il cerchio è caldo, raffredda con acqua prima dell'applicazione.
Quanto spesso devo usare WheelKing? Per lavaggi di manutenzione settimanali puoi usare WheelKing come detergente cerchi regolare. Per la decontaminazione ferro completa, una volta a trimestre o quando i depositi di polvere freni sono visibilmente pesanti.
Dove è prodotto WheelKing? Koch Chemie WheelKing è formulato e imbottigliato in Germania da Koch Chemie GmbH presso il loro quartier generale a Unna. The Rag Company Europe è un rivenditore autorizzato della linea Koch Chemie The Finisher per Europa.
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